Digital Marketing & Sales

School:

School of Business

Certificate:

Diploma

Application Fee:

$30 $20 (Early Bird)

Program Length:

9 Months/9 modules

Start Date:

July 6, 2026.

Location:

Online

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About the program

Marketing without data is guessing. Sales without strategy is hoping. This program teaches you how to do both properly, using AI tools and real-world frameworks that companies in Africa and globally are running their growth on right now.

In 9 months, you will learn how to build digital strategies, run performance campaigns across paid and organic channels, set up CRM and marketing automation systems, manage sales pipelines, and measure every naira or dollar you spend against real business outcomes. You will graduate knowing how to operate as a complete digital marketing and sales professional — not a generalist who knows the theory, but a practitioner who can execute.

The curriculum covers AI-powered marketing tools from week one. By the time you finish, you will be using the same platforms, frameworks, and analytics workflows that growth teams at fast-scaling companies use daily.

Admission Requirements

  1. Educational Background:

    • You don’t need to have a certificate to apply for this diploma program. We expect anyone to take the program.

  2. Work Experience and Certifications:

    • You don’t need to have work experience to learn this track.

  3. Language Proficiency:

    • Applicants must have a basic understanding of the English language to effectively engage with the curriculum and participate in discussions.

  4. Assessment:

    • All applicants will be required to take an assessment. However, we will provide you with a study kit to prepare you for the assessment.

    • The entrance exam will evaluate their problem-solving skills, programming knowledge, and readiness for a diploma program.

Course Outline

In this immersive 9-month Diploma Program, you graduate able to build, run, and optimize complete digital marketing and sales operations from strategy to execution.

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Module 1 — Digital Strategy & AI Transformation

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Module 2 — Building a Digital Strategic Plan

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Module 3 — Sales Management & Automation

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Module 4 — Content, Community & Influencer Marketing

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Module 5 — Integrated Marketing Campaigns (IMC)

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Module 6 — Performance Marketing & Data Analytics

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Module 7 — Advanced Performance Marketing Strategies

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Module 8 — Email Marketing, CRM & Marketing Automation

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Module 9 — Capstone: Real-World Marketing & Sales Strategy

Costs

High quality tech education at an affordable cost

Quarterly


$

80

per quarter

If you choose this payment plan, you will be required to pay once every 3 months. This plan saves you 11% off the total cost.

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Best Choice

Upfront


$

290

If you pay in full before you start, you get 20% off the tuition fee with no additional costs.

Monthly


$

30

per month

If you choose this plan, you will pay the same amount in tuition every month.

Career Outcome

Prepare to become a Digital Marketing & Sales professional.

  • Graduate with a portfolio of real campaigns, strategies, and analytical reports built across 9 months of live work

  • Earn your AltSchool Diploma Certificate, accredited by ASIC

  • Graduate with working knowledge of Google Analytics, HubSpot, Salesforce, Meta Ads, Mailchimp, Power BI, Looker Studio, and AI marketing tools

  • Qualify for in-demand roles including: Digital Marketing Manager, Performance Marketing Analyst, Growth Marketer, CRM & Automation Specialist, Content Strategist, Sales Operations Manager, Integrated Marketing Specialist, and Digital Marketing Consultant

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Scholarship

The following scholarships are available and open for applicants

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Cresco Scholarship Fund

Application Closed

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Program

Diploma

Scholarship Card Icon

School applicable

School of Business, School of Creative Economy, School of Data, School of Product

Scholarship Deadline Icon

Deadline

30th Sep. 2025

Scholarship Value Icon

Value

100% Tuition

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Eligibility Criteria

6 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool entrance assessment.

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You must be between 15 and 27 years old.

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You must be currently enrolled in a tertiary institution (you'll be required to provide proof of admission).

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You must be available to commit to the 12-month virtual training program.

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You must own or have access to a laptop/computer for learning.

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You be willing to submit a government-issued ID.

The Cleva- AltSchool Scholarship Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, School of Data, School of Product

Scholarship Deadline Icon

Deadline

30th Sep. 2025

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

3 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool entrance assessment.

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Must have passed AltSchool’s entrance examination.

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Must be willing to commit to the program.

Binance Scholarship Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

5th Oct. 2025

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

5 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment.

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You must be from Sub-Saharan Africa.

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Must have a verified binance account and upload proof

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You must be available to commit to the 12-month virtual training program.

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You must own or have access to a laptop/computer for learning.

Ayoba Developer Program Scholarship Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering

Scholarship Deadline Icon

Deadline

30th Sep. 2025

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

5 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment. 2. Age: 18 - 35 years

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Age: 18 - 35 years

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Must be enrolled in the School of Engineering.

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Must be from Nigeria, South Africa or Ghana

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Must be willing to commit to the program.

Bybit Academy Scholarship Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

11th Jun. 2025

Scholarship Value Icon

Value

40% Tuition

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Eligibility Criteria

5 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment.

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Must be Africa.

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Must be willing to become an ambassador for Bybit.

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Must be willing to commit to the program.

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Write an essay (1000 words or less) about your story and how the scholarship will help you.

Kenya Female STEM Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

20th Feb. 2025

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

6 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment.

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Must be female.

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Must be from Kenya.

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Must be willing to commit to the program.

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Proof of Kenya citizenship or residency, such as a passport or national ID card.

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Write an essay (1000 words or less) about your story and how the scholarship will help you.

Night Owl Scholars Initiative Scholarship Fund

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

20th Feb. 2025

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

7 requirements

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To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment

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Applicants must be Nigerian citizens and currently residing in Nigeria.

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Open to young individuals aged 18-40.

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Preference will be given to individuals who are currently employed in nighttime occupations such as restaurant or hotel service roles.

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Applicants should exhibit a strong commitment to completing the coding program and using the skills acquired for personal and community development.

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Proof of Nigerian, South African or Ghanaian citizenship, such as a passport or national ID card.

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A recommendation letter can be beneficial though not mandatory.

BGSO Scholarship Fund

Application Closed

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Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

6th Oct. 2024

Scholarship Value Icon

Value

100% Tuition

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Eligibility Criteria

1 requirement

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Must be willing to commit to the program.

VOA Foundation Scholarship Fund

Application Closed

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Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product, Data

Scholarship Deadline Icon

Deadline

9th Aug. 2024

Scholarship Value Icon

Value

100% Tuition

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Eligibility Criteria

1 requirement

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Must be willing to commit to the program.

100% Laptop Scholarship

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Data, Engineering, Product

Scholarship Deadline Icon

Deadline

30-04-2024

Scholarship Value Icon

Value

70% Tuition

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Eligibility Criteria

3 requirements

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Available to both Male and Female applicants.

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Be computer literate.

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Must be willing to commit to the program.

AltFoundation 70% Scholarship

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Data, Engineering, Product

Scholarship Deadline Icon

Deadline

03-05-2024

Scholarship Value Icon

Value

70% Tuition

Flip iconHover for details

Eligibility Criteria

3 requirements

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Available to both Male and Female applicants.

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Be computer literate.

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Must be willing to commit to the program.

AltFoundation 30% Scholarship

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Data, Engineering, Product

Scholarship Deadline Icon

Deadline

03-05-2024

Scholarship Value Icon

Value

30% Tuition

Flip iconHover for details

Eligibility Criteria

3 requirements

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Available to both Male and Female applicants.

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Be computer literate.

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Must be willing to commit to the program.

WDA Foundation Scholarship

Application Closed

Scholarship program Icon

Program

Diploma

Scholarship Card Icon

School applicable

School of Engineering, Product and Data

Scholarship Deadline Icon

Deadline

03-05-2024

Scholarship Value Icon

Value

100% Tuition

Flip iconHover for details

Eligibility Criteria

3 requirements

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Available to both Male and Female applicants.

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Be computer literate.

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Must be willing to commit to the program.